Just mentioning “Corporate Video” probably brings to mind cheesy music, weak graphics, and awkward acting; but the truth is that there is such a thing as good (and effective) corporate video.
5 tips how to make a corporate video
1. The Spokesperson
Choose your spokesperson wisely. Try to avoid having to hire an actor and let an actual employee do the talking. As you’ve probably heard- the best acting is no acting at all. Someone who knows the product or business is going to be able to speak more naturally than someone who’s unfamiliar with the topic. If your subject has never been on-camera, have patience, initial jitters are common.
2. Ditch the greenscreen.
Unless you want to pretend your in space and your budget can’t make it a reality… you want to avoid ‘faking it’. Take this as an opportunity to showcase your facilities or office. Unless you work in a basement with exposed pipes and cardboard boxes, chances are that your current setting will do just fine.
3. Don’t rely on a script.
Instead of a script, use an outline. Trying to go off of a script creates two big challenges- memorizing and acting natural. We’ve found it’s best to reference an outline to make sure that all key points are touched upon and nothing is left out. It’s easier to take things out of a video than to fabricate something that was never filmed.
-Have a clear goal. Something we often encounter is that businesses try to fit their complete history and sales pitch into a short promotional video. If it takes longer than five minutes to tell someone what your company is all about, you might want to prioritize a bit.
-Don’t be too “Sales-y” Even if you’re trying to sell a product, don’t beg people to buy it. Don’t bash the competition either. Let the quality of your product or business speak for itself.
4. Invest in good equipment.
Low-quality production might do more damage than no production. There is absolutely a place for quick and cheap video, but we always suggest having it at least amongst high quality video. For example- blog videos are a great way to populate a blog and a youtube channel, but a blog-quality video shouldn’t be used on a homepage as a commercial.
Good video production, like most skills, take time to master. The more you film the more you will pick up on subtleties that will increase the production value of your videos. We’ve been doing video production for several years and have been constantly improving due to more experience and advancements in technology.